Android Marshmallow Or iOS – Which One Is Worthy To Use

It has now come into the notice that Android Marshmallow has now been tied-up by iOS 9 and is being officially announced to the public worldwide. It is seen that initially iOS 9 might appear to devices in its initial release. It is quite obvious to know that the Android roll-out will surely be more protracted than an overnight push of iOS. But, the point here now is how exactly will they differ from each other? 

It is quite obvious to know that every developers posses hands-on experience with a motive to develop and deliver highly customized as well as commercial grade Android applications to its users. Hiring a highly qualified Android app developer for your business purposes will definitely offer you with huge experience in terms of industry exposure, expertise, scopes, creativity and an assurance to impress your audience. Work with Android application developers to incur the high scope of industry experience, expertise and a chance to enthral the end user of the application. 

Lets find out more on this topic:

• Biometrics and Mobile Payments

It is seen that now Android M Google Wallet has been marked as Android Pay that comes with a clear swipe at Apple Pay. Since, both the payment platforms appears to be extremely indistinguishable, the interesting thing about Android M is that it now fully supports fingerprint scanner process supported that is fully supported by every Android devices. This clearly specifies that these devices will be highly compatible while you are working with the Android Pay in by- default mode. Talking in terms of iOS 9’s panel, it simply allows Touch ID to efficiently guess all the fingerprints at much faster level than ever. The new developed Apple Wallet app now seems to be fairly supporting loyalty cards.

• Cloud services

When discussion comes about cloud storage and related discussion topics are included with automatic backups, it is seen that Apple industry is lagging behind. Working with Microsoft’s OneDrive as well as Google Drive, allow users to access 15GB space for free and smoothly offers them to work with cross-platform support. Users can easily get the facility of accessing 5GB space with iCloud, and can effectively work with Windows, Mac, as well as iOS devices. Google Drive is surely the cheapest one, available at $2 per month for 100GB, if you are really wishing to access lots of additional space. But, on the other hand, Apple and Microsoft have dropped their prices to make it available for users that matches their standard of purchasing rates. It is extremely perfect to say that subscribing to Office 365 Personal, can get you to access 1TB of storage space with 60 minutes of Skype calls per month that is free of cost, by allowing users to access all the latest Office applications, just for $7 per month or for $70 for a year.

• Connectivity

It is already discovered that mobile platforms effectively supports both Blue-tooth as well as Wi-Fi services. As we know that both Android and Windows Mobile devices got its easy way with NFC that is commonly known as Near Field Communication system for an easy working features that needs to be accessed with wireless transfers as well as mobile payments. On the other hand, it is seen that Apple included NFC in its iPhone 6 as well iPhone 6 Plus devices. It launched Apple Pay apps by tying themselves with few brand companies and those companies can easily cover-up few mobile gaps too quickly by offering profit to its customers in variety of ways. Android now has included the new features Android Pay as well. NFC process on the other side, can also be used for quick file transferring process, features such as tapping phones at a time to easily share contacts as well as Web pages and tapping on specific supported speakers to stream music are well accessible for users. 

Final Thought 

Rigid users will always try to stick to the point, where you will experience that they are trying to prove Android Marshmallow, an exceptionally a better choice for users than the iOS 9.0 version and vice versa you can say. I must say that Android origin will simply enjoy a wide variety of functionalities with high simplicity of the device that it offers to its users. But, I think both of them have surely added extremely advanced level features to their respective devices in our daily lives. It can be said that working with Apple iOS 9.0 is better for few folks who likes to access things that are simple, faultless, and smooth to go ahead with. And on the other hand, The Google Android is better for those people who want to break the limits of accessing application features in extraordinary ways, to be able to customize their every little chunk of their phone, and have the flexibility to use their phones to the maximum potential.

Why You Must Develop a Mobile App For Your Business?

Today, most of the businesses have a common question in mind that is: whether they need to build a mobile app or to have a responsive site will be enough. Well, people who don't do much find responsive websites sufficient as they look good irrespective of the device used to access such sites. But, having an app is equally important to keep pace with the prevailing competition. 

Listed below are some of the biggest reasons that will help you understand the significance of having a mobile app in spite of having a responsive website: 

1. Optimal User Experience

 

Rendering an enhanced UX (User Experience) is crucial for keeping your customers engaged with your business. And, a mobile app can help in accomplishing such a need with efficiency. But make sure to design a great app UI, as it plays a vital role in augmenting the user experience. If you lack design or coding skills, it is better to hire iPhone app developer or any other app developer depending on your project needs. 

Let's suppose your clients search for some product on Google. They will be provided with dozens of search results. This lessens the chances of your business getting noticed by the target audience. In the worst case scenario, your customers might even get attracted towards product offerings of your competitors. But, in case they have your app installed on their phone, they're more likely to search for their favorite (or needed) products using your app. 

2. Increases Customer Base

 

Every business needs to grow with time to attain a competitive edge. In order to ensure your business growth, you must focus on achieving high return despite making less investment. Or else, earn higher returns by making a significant investment. The best way that ensures the higher return is increased customer base. Of course, the more users you will have interested in your product or services, the higher are the chances of improving sales. 

But merely responsive website won't be enough to expand your client base. That's because, “82 percent of users spend their media time on apps.” And so, you will likely lose potential customers using a mobile application to view your website and its offerings, rather than accessing the responsive site. 

3. Cost-effectiveness

 

Mobile app helps cut down the cost that you need to invest on sending email notifications or any marketing purpose. Wondering how? Well, since an app enables you to send push notifications to customers to inform about their latest offers, your marketing cost for creating email marketing to send your offers is significantly reduced. Moreover, since a user can open an app even without Internet connection unlike a mobile site that requires an established network connection, your customers will most likely be able to utilize your limited period offer. 

Also, a user is less likely to access a mail over viewing push notifications added right on the top of your app's screen. 

4. Conveys Your Message Quickly

 

Unlike a mobile site, your app directly displays your business message to clients. Your app users don't need to move from one page to another to obtain more details about your product or service offerings. Instead, it presents users with the most important piece of information immediately. This heightens your chances of keeping your customers explore more about your business brand and what it offers. 

5. Helps Add Value to Your Brand 

 

In the present digital worlds, having an app has become needful for increasing your brand value. In fact, many niche brands are making use of mobile apps in place of advertisements to boost brand value. With a mobile app, you get to send quality and most relevant content about your latest offers and happenings via push notifications. 

However, keep in mind one thing. An app won't help you in becoming a recognized brand right in the beginning, but it will indeed prove helpful in enhancing your brand value in the long run. 

Conclusion

 

Irrespective of whether you're running a local business or a large-size enterprise, having a mobile app is important for promoting the growth of your business. But to achieve success via your app in creating your brand value, it is imperative to develop a one-of-its-kind app model.

Top 5 Ways How Mobile Apps Can Help Promote Your Business

Just like the continuous increase in Smartphone and tablets usage, you can observe a relentless rise in the demand for mobile apps. In fact, a few online reports suggest that people spend most of their digital media time on their mobile applications than mobile websites. 

No matter you own a small business or a niche brand, having an app is crucial for expanding your web presence and ensuring future growth. 

But despite the ever-growing popularity of apps, many business owners remain in a state of flux about how an app can promote their business. To clear out such doubt, below are some key reasons that will help you better understand how can expand your business with an app: 

 

1. Extend your Brand Reach to Customers Far and Wide

 

Apps have become the must-have tools for each mobile app development company and business personnel, as they help them spread their brand message to customers located far and wide. Of course, a mobile site also helps you in reaching to a wider client base. But with an app, you get the ability to expand your reach even further.

2. Help Attract New Leads For Your Business

 

It's a well-known fact that people like to share or recommend things that they find worthy. Not to mention, it's imperative to build a unique app model created to help solve your customer problems and offer them seamless experience. And so, your app users including your loved ones and acquaintances will most likely share your product with other people. This ultimately can help in attracting potential and new customers for your business. 

3. Connect with Your Users Anytime-Anywhere

 

Unlike a mobile website, an app can also be accessed without a network connection. Simply put, your app can be viewed by customers even in the offline mode thereby increasing your brand visibility. Besides, accessing an application on the go provides a seamless experience by helping your users access only the most relevant details, which increases the chances of connecting with your customers in a better and personalized way. This drastically improves customer engagement. 

4. Apps Can Be Tailored to Fit New Technology

 

Wearable technology has become a hot trend. While many organizations have already adopted wearables (i.e. smart devices like a smartwatch and others), many still need to incorporate such technology. One great aspect about mobile apps is that they can be tailored to fit the needs of new technology. In short, you can create wearable apps to promote your business to the audience interested in embracing such solutions. 

5. Increase Customer Loyalty 

 

Making your customers loyal to using your business offerings is critical to your success. With an app, you can extend your support to customers, which encourage them to turn into loyal users. That means your clients are likely to come back to you. 

Wrapping Up

 

The time that people spent on mobile phones is what further, give rise to the increasing need for apps. Thus, as a business owner, it becomes essential for you to have a mobile application to meet your client's expectations and boost sales. Also, an app can help optimize your business productivity. And most importantly, it helps in promoting your business to the target audience.

Google Unexpectedly Rolls Out Developers Preview of Android N

Google's unexpected announcement of Android N Developers Preview took everyone by surprise. It's a well-known fact that Google usually releases the new version of the Android OS at the Google's I/O developer conference. The same is the case with the latest Android version “N” which was expected to be talked about not until Google's developers conference in May.

The senior vice president of the Android OS, Hiroshi Lockheimer, said: “ the team wanted the preview to be released earlier to get feedbacks from developers without much delay and for making Android N version available to device manufacturers this summer .” 

Let's now discuss the exciting (and new) features that the developers preview of Android N offers: 

1. Split-screen Mode

 

It is the first time when Android is offering users with a split-screen mode. The split-screen view gives users the ability to display more than a single app simultaneously. In short, you will be able to perform multitasking with the help of Android N. For instance, users could divide the screen to view a page on the left side while creating an email on the right side. 

With the split-screen feature, users will become capable of resizing any activity on their screens in an easy way. To be more specific, users will be provided better control over the specific parts of an app that you would like to display. Apps running on Nexus Player can run in “picture-in-picture” mode, so as to let apps display content continuously when some user choose to browse or interact with any other app. For example, the picture-in-picture mode enables to play video apps on your Android TV in the corner.

2. App Notifications Can Now Be Bundled

 

Receiving too many notifications can be frustrating. But, not anymore. Thanks to Android N “direct reply notifications” feature. The feature helps in grouping similar alerts together into a 'bundle'. Moreover, your bundle of notifications appear to be just a single notification. That means you won't have to handle each notification individually. Rather you can choose to dismiss or expand an alert notification with a single swipe or click. 

So, this feature makes it easy for developers working in Android app development company to work on apps – that do not irritate users by sending plenty of notifications every minute. 

3. Enhanced Doze Will Save More Battery Life

 

Doze is not a new feature and was introduced with Android 6.0 Marshmallow. It helps in protecting the Android device battery life by shutting down the background tasks for a particular period. But, Google plans on enhancing Doze with Android N further. The Doze feature, in general, limits an app from accessing the network when the device is idle. But with Android N, some changes have been made to Doze. The enhanced Doze will also provide several restrictions when the device is in the idle state. 

Essentially, the new version launch offers an improved version of the Doze feature that helps in saving battery power of a device even when its screen is turned off. It's too early to say how much difference the improved Doze feature will bring, but theoretically, it definitely sounds an interesting addition.

4. Ability to Save Multiple Recorded Sessions

 

The Android TV input services allow a user to pause and resume to playback any channel using time-shifting APIs. However, Google's latest launch expands on time-shifting and renders users the ability to save tons of recorded sessions at the same time. With this new functionality, users can schedule TV recordings beforehand or instead can start a recording while watching any program. 

Remember to implement recording function on your TV input service, it is imperative for you to inform the system that your app is capable of supporting recordings, can handle errors that occur at the time of recording and so on. 

What Else About Android N Developers Preview You Need to Know?

 

Here are a few questions and their answers that will provide you with relevant information about the preview: 

How can you try your hands on Android N developers preview?

 

The new Android N developers preview is available in beta version and is made available for early testing. However, you need a Nexus device to start with the testing phase since Google made the preview available to a few of its Nexus products only, such as Nexus 5X, 6P, and Nexus 6. Also, the preview can be mounted on the Nexus 9. 

NOTE: Developer preview is expected to have bugs and issues, and before trying out Android N preview on some platform keep in mind that it is still not ready for daily use. 

What will be the official name of Android N? 

 

Google is known for naming new version of Android operating system after sweet treats. For instance, some of the fewer recent Android versions were named as KitKat, Lollipop and Marshmallow. Though, what will the new Android N version will be called remains a mystery, but stakes are high that it the new version release will be named Nectar. 

Wrapping Up

 

So far, Android Marshmallow OS hasn't been made used even on 3 percent of devices. And, the release of developers preview of new Android N version is a bit of a surprise. This clearly indicates that Google is in a hurry to get Android N out. Though the new Google launch hasn't been made available for regular use, but the developers preview seems to be an exciting update for developers. We'll probably have to wait for the Google's I/O conference that is likely to happen in May to get further details regarding Android's latest version release.

Achieving Client Satisfaction With Custom Mobile App: The What and How of It?

Many business organizations to individuals and developers are joining the growing app development trend. But there are a few who remains confused whether developing a mobile application is worth the effort. 

Observing industry reports on mobile app usage revealed that “ 88 percent of media time is spent using Smartphone, which is quite higher than 12 percent time spent on media using the mobile web.” Furthermore, “the media time spent on tablets is 82 percent compared to 18 percent of media time invested using the mobile web”. 

The above statistics clearly indicates how the use of mobile apps is growing at an unprecedented rate. And so, it is needless to say that you might lose potential customers if you still don't have a mobile app. But remember, just building one might not help you in attracting users. After all, there are millions of apps on the market. Of course, you need to offer something unique and better to grab users attention. And, a custom mobile app can help in accomplishing such an objective. 

Significance of Custom Mobile App Development

It's a well-understood fact that customer is the first thing you must have in your mind when developing a customized mobile app. That's because such an app is tailored to best meet users needs. Indeed, a product can help fulfill customers requirements ensures in keeping them engaged in it for a longer time. In essence, a custom-built mobile application helps in deploying an enhanced user experience (UX). 

Factors to Consider When Developing a Custom App

 

Below are some of the few important factors to consider for ensuring creating a custom mobile app that could achieve customer satisfaction: 

1. Conduct Research on Your Client 

It's a good practice to conduct research on your targeted users before arranging an official meeting with them post app development. Doing so will help you know everything about your client, ranging from business, products, processes, etc. Building an app keeping such details in mind will apparently help you develop a successful product. Moreover, performing research will create a positive impression on your client’s mind, observing your efforts in going an extra mile to understanding your audience’s expectations. 

2. Define Your Plan 

To maintain a good relationship with your client laying down a proper plan can help attain success. Besides, with a well-defined plan, finding issues and dealing with them will become simple and quick. Also, today we are dealing with smart clients who prefer to hire iPhone app developer or any other app developer that are good planners. This is because such professionals very well know how to lessen risks, losses and project delay. 

3. Maintain Quality 

When creating a mobile app customized to your client's needs, it is essential for you to maintain its quality. In fact, the first thing that a customer notices about the delivered product is how robust it is. Moreover, it's a well-known fact that a high-quality product is bound to be appreciated, which is vital for getting repeated business from your customers. But, if you fail to deploy a quality item, it prove damaging to your relationship with a user. 

4. Effective Communication is Must 

Communicating effectively with your app development team is vital to the successful delivery of the end-product. Especially, if you have chosen to outsource your project, interacting with your development partner is the only and best medium to stay updated on progress made in developing your application. Remember, to communicate with your service provider regarding upgrades, milestones, etc. on a daily basis. 

5. Take Feedback From Clients 

Lastly, you must make it a habit of taking your customer's feedback once the project is delivered. It would be much better to ask for feedback right after the development stage before the delivery of the product. That way, you will get to know about the fixes you need to make before handling it to your targeted users. Bear in mind to carefully study what your client has to say, and make sure to implement the suggested modifications/changes exactly according to your customer needs. 

Conclusion

Building a great mobile application can help you in reaching out to a larger user base. But, you need more than a simple app to get the desired recognition. For this, it is recommended that you should consider developing a custom app.

Benefits That Make Mobile App Development A Viable Solution

We are living in a digital era, where the inception of smart devices has brought a revolutionary change in the global market. And, this revolution has not stopped yet. It is incessantly impacting the way businesses are done. There are many stats and analytics reports that prove that the number of mobile Internet users has surpassed that of the desktop Internet users.

No doubt, a website offers a great marketing tool for any business. For instance, the e-Commerce businesses have amazingly reaped the benefits of the Internet and enabled people to shop with a flair. And, then come mobile applications that not only help online retailers to overhaul their business marketing approach, but it also improves the user experience and made shopping a breeze.

The prolific benefits of mobile applications have encouraged businesses to invest in a suitable mobile application development service and take their business a notch higher. There are several companies out there that offer a variety of mobile application development services like Android app development, iOS app development, to name a few. It is advisable to think thoroughly while making a choice.

Today, most of the businesses have already invested in a suitable mobile development. If you have still not considered mobile app development, it is high time now. Here are some compelling reasons to invest in a mobile application development and boost your business.

• Offers an amazing way to reap the benefits of social platforms – It is needless to say that how popular social media networks like Twitter, Facebook, LinkedIn, etc., are today. An application can offer you a nice platform to integrate all these channels and promote your business across masses with an ease. You can let your users share reviews on these networks with their friends and thus, help efficiently market your products and services across the globe.

• Get on mobile with a mobile application - It can't be denied that a website is sufficient in todays digital world. With the majority of people owning a smartphone, you can ensure a greater exposure to your business with a suitable mobile application. Since, the application can help better cater to users' needs and deliver an advanced UX, it certainly makes a viable choice.

• You can better cater to your users need – No matter you work in which industry, your prime goal should be to attain customer satisfaction. If your user base includes satisfied and happy users, your sales will eventually elevate. With mobile applications, you can seamlessly interact with your users and seek their invaluable feedback. These feedbacks can help you further improve your services, while ensuring loyalty among consumers.

• Ensure a prolific brand value – A consistent brand identity can beautifully add to your business success. Even if you are not able to generate requisite results from your service, you can still create a definite market value via a great application. However, your application needs to offer an outstanding solution and stand out among a plethora of applications that are already available in the market.

The mobile industry is rapidly blooming, and it is worthy for every business to invest in mobile application development. It can surely help augment your ROI and profits, and thus, expand your business. While there are many companies that offer a proficient mobile application to leverage their products and services, you must consider this and invest in a suitable application. Or, else it will become hard to stand ahead in this competitive market.

Hiring A Talented Android App Developer To Promote Your Busienss To Greater Heights

If we really compare between an Android application development with other mobile technologies, then I am pretty much sure that the business industries of Android application is more extensive and vibrant as it is the most utilized mobile application technology in current generation among youth. Market of Android Application has the biggest installation spree among numerous other brands of smart phones. The huge collection of Android libraries attracts in light of an acknowledged concerns for a user. Android is an open source platform that makes it cost effective solution for users and developers. As it does not need any licensing expenses for users to develop an Android application by giving it an adaptable development platform.

Android application platform offers different categories that purely comprises of Business applications, Educational applications, Gaming applications, Entertainment applications, Travel applications, GPS navigational applications, Events applications, Social networking applications, Utility applications, Chatting application and Messenger applications, Shopping applications and other various such applications.

So, the most essential factor is selecting an appropriate app development company. Nowadays, there are numerous of Android app development companies as well as app development firms which can offer high end mobile apps that are very profitable for business purposes. A good Android application development company offers high end to end business solutions for an individual client and an enterprise client with a decent work environment for Android application developers. A proper development process of an Android application should definitely cover each and every phase that are mentioned below:

1. Conceptualization
2. Designing
3. Development
4. Integration
5. Testing
6. Application Store Maintenance and Deployment Process

The most indispensable motive of picking up a proper Android application development organization is that it is mandatory to work with the most recent tools in the specific market by acquiring the most recent technology. The company has to stay updated with the latest and upcoming versions of Android platforms.

What steps should be taken to make your Application highly effective?

Other than developing a sound application, developers should posses high brain-storming ideas to think about the greatest achievement procedure of their Android application. If we come to the point of the most popular applications, then gaming and entertainment applications are the most mainstream ones in recent days of this highly enabled mobile technological world. But yes, ofcourse developers can develop quite advance and great mobile application if that application has to be a mainstream. For this, it is extremely necessary to follow few basic steps:-

Proliferation: The application that you are developing has to reach out to the world and not only a nation or a city. Hire an Android developer who can develop an application from the viewpoint of general people to make it utilize comprehensively.

Version: It is very much vital for you to test your application on all the Android devices so that people can be easily be accustomed with each its application and can utilize it well.

Tablets and Smart phones: Hire an Android developer who can create mobile application that has ought to be usable for both tablets and Smartphones or for any other types of devices as each gadget has its own clients of distinctive age groups with unique features. Android application developed by hugely skilled Android developers has to be reachable to people globally.

Presentation: By presentation we mean appearance tof the application that is pretty much important as it is a crucial part of designing which can’t be avoided at any cost by developers if we talk from user's viewpoint.

Promotion: When developing a part of application is finished, promoting your application is essential in order to make it reachable to your clients.

Tracking: After the launch of your mobile application, tracking its execution process lets you find out all serious issues and changes that might occur while handling.

While hiring an android developer, it is essential for us to consider that they have to grab the right person with right skills for android development application. Checking the right talent before you handover any development project to a new employee will decide the future of your organization.

Another most catching aspect of hiring highly qualified Android developer is to analyze their technical behavior with proper usage of various coding parameters that are required by target audiences which is extremely a significant step to consider for Android development companies to see how capable candidates can comprehend that are required for your clients.

Why You Should Invest in Developing Mobile Apps?

The increasing adoption of Smartphone has, and continues to change how users browse the Internet. In fact, a recent report by Smart Insights stated that mobile devices has already exceeded desktop usage. This means that if you cannot address the needs of mobile users, you might lose a lot of potential customers.

But, having a mobile site alone won't help you in driving traffic. Wondering why? This is because around 61 percent of digital media time is spent on apps by mobile users. Since the majority of mobile users prefers using an app, leveraging mobile application development services can help you come up with a winning app model – that can help in encouraging users to use your product.

Moreover, with the boom in the e-commerce market, an app also proves a faster alternative than website in offering a personalized shopping experience to users. And thus, an app can help boost your sales better than a website. If you are still not convinced as to why you should consider investing in mobile application development, take a look at the key points below:

1. Mobile Apps Deliver Better UX Than Websites

Based on a recent online survey, it was found that nearly 8 out of 10 people today make use of a Smartphone. This clearly suggests that expanding your business in the mobile ecosystem has become a lot more important than ever before. However, to address mobile users need to have a responsive website alone won't help you accomplish your goals. You also need an app to expand your business reach to a larger audience base. This is because mobile apps help provide a better UX (user experience) compared to websites.

2. Help Get Maximum Attention With Social Media Platforms

Needless to say that most of the people use social media networks such as Facebook or any other popular network. In fact, a lot of them are obsessed with such networks. Using an app, you can integrate your choice of social media channels to attract maximum attention of your users. For instance, you can enable your users to share their views and add comments regarding your products and services via social networks.

3. Attracts Larger and New Generation Users

Today, people of all ages, especially the new generation of users are using mobile devices more than desktop computers. And so, following the traditional approach to reach to your target audience won't work all the time. Simply put, merely depending on just a responsive site is not enough to cater to your users' needs. And, with mobile applications becoming the most widely used and crucial elements of the mobile industry, having one will definitely help you generate leads and increase your sales.

4. Helps Expand Your Brand Identity

In order to survive in today's ever-increasing competition in the online marketplace, you need to establish a strong brand identity. In case, you fail to generate leads with your service, you can still create a distinctive presence in the market with the help of a great app. For instance, having an app that notifies your users about latest deals will not only help in keeping your users engaged but will heighten their interest in your product.

5. Provide Better Customer Satisfaction

Irrespective of the industry your business belongs to, achieving customer satisfaction should always be your top priority. Remember, the more the users will be satisfied with your offerings, the more sales it will drive for your business. Mobile apps help give a medium to interact with your target audience and also fetch their valuable feedback. Getting feedback from your users would not only help in removing the bugs, but also instill a sense of loyalty among users, which eventually turn them into your long-term customers.

Final Words

Observing the continuing boom in the mobile industry, investing in app development will certainly prove a productive deal for you. Many companies are already utilizing, and continues to adopt technologies to come up with great mobile apps. So, if you want to stay ahead of the competition, it is important for you to have a mobile application that best serve the needs of your industry.

Strategies You Must Adopt To Improve Mobile Banking

Right from businesses, to organizations and now even financial institutions are embracing mobility in a bid to improve user engagement, and boost conversion. In fact, mobile banking has become an integral part of almost every financial institution in the last couple of years. However, they still find difficulty in providing banking services and innovative mobile solutions together.

However, using the following latest mobile strategies can help you in shaping your financial institution:

1. Streamline Your Payment Process Using Effective Mobile Payment Tool

Long gone is the time, when person to person payment was handled informally. With the continuous rise in the development of new mobile devices, users who own a Smartphone or tablets can make or receive payments quickly, even on the move. According to Forrester, “the mobile payment market will increase up to $90 billion by 2017.” And so, it is very important that your institution is utilizing mobile payment tool that helps streamline the traditional personal payment system.

For example, you can make use of PayPal to facilitate users with the ability to make payments via mobile. This will eventually help you boost user engagement rate, which eventually will help in increasing your customer base.

2. Personalize Your Customer Experiences Via Mobile App

By providing users with plenty of products and services can help you give a competitive advantage in the industry. Thus, several financial institutions are making efforts to provide solutions that help increase their customer’s satisfaction level. This is why many banks today are not just offering traditional banking services via mobile app, but are also trying to market their products and services (like car and home loans, health insurance, etc.) through the app.

However, keep in mind that many other banks are also making use of mobile application to expand their reach to a wider customer base. Therefore, you must develop an app that can provide best personalized experience for users. Luckily, you can find several renowned Android app development companies and other app development firms that help develop unique and profitable applications tailored to meet their client's specific needs.

3. Save Your Time With Mobile Wallet

Thanks to mobile wallet, you no longer have to go through the hassle of managing cash, debit and credit cards. Though, debit cards ad credit cards made people opine that they can move cashless and still enjoy making payments, the increasing usage of mobile seems to have disrupted this flow. Put it simply, the advent of mobile wallet has replaced the traditional wallet. Though, going cashless may appear the new trend, but in the distant future payments will be made using digital technology such as Apple Pay or any other mobile wallet services.

The current generation is already making use of this mode of payment, which has helped in increasing its popularity. With mobile wallet, you won't have the fear of losing your credit and debit cards, and their information (including discount coupons and utility programs), since everything can be stored directly on your mobile wallet. Despite of the advantages mobile wallets also raise security concerns. And so, using any mobile wallet service is going to a potential opportunity as well as a challenge for banking institutions.

4. Make Financial Transactions More Comforting Using Wearable Technology

Possibly, you may choose to follow the same strategies that your competitor may be using to improve their user experience via mobile banking. However, in order to stand apart from the competition, instead of doing the same things like your counterparts, it would be much better if you’ll embrace some latest technology. Current generation users enjoy using wearable devices, and thus leveraging it can provide you the opportunity to deliver great customer experience.

Wearable devices such as smartwatches and others when connected with your app, helps in delivering financial information on the move. Although wearable devices are still considered new, but their market is projected to grow, up to US$8 billion by 2018. In fact, some well-known banks in Spain are making use of Google Glass wearable technology. So, opting for such a technology will definitely place you in a good position as a financial enterprise.

5. Focus on Reducing Risks Associated With Security and Authentication

With increasing security vulnerabilities, security has become a big concern for almost every financial institution. According to the Norton 2013 Report concerning cybercrime, it was concluded that inaccurate authentication methods were the primary reason that caused maximum mobile fraud incidents. And, the worst part is that consumers aren’t taking any proper measures to protect their information against attacks those devices. For instance, people don’t bother using strong password for verification, making it an ineffective way to access critical financial information. Remember, not being able to take correct security measures in the banking sector can result in huge loss. Thankfully, biometric identifiers can help banks in dealing with such authentication challenges.

For example, you can use fingerprints to identify an authenticated user. In fact, using fingerprint for authentication is an easy and user-friendly approach compared to password since it saves you from the hassle of remembering it.

Conclusion

Nowadays, almost every business to financial institution is facing tough competition. If you run a financial institution, then it becomes crucial for adopting mobile strategies and trends that can help you run efficiently and effectively. Besides, using latest mobile trends will help in growing trust among customers and help increase ROI. Most importantly, using the mobile solutions effectively will help make the banking experience as smooth and seamless as possible for yourself and your clients.

Ways to Create Brilliant Mobile Apps, The Easy Way

Many organizations and businesses are leveraging mobile apps to expand their reach to a wider target audience base. In fact, according to a latest report mobile users spend 52 percent of digital media time on apps. These factors clearly suggest that having an app can help in business growth. If you have planned on creating an app model, then the next thing you need to consider is choosing a suitable platform for developing your mobile application.

But there is nothing to fret, as mobile app development does not require you to become a proficient coding professional. As a matter of fact, you can easily develop your own app even with little and basic knowledge of popular web technologies such as JavaScript, HTML, and CSS. Also, you can choose to hire Android app developer to get your job done. Here, in this article, I will make you learn about a few excellent ways to build a mobile app without having to write overly complex and lengthy code.

Android and iOS remain to be the two most dominating app platforms. While you can choose to create an app using any one of these platforms, Android will prove a better choice if you want to publish the app quickly. That's because, the Android app store imposes less restrictions on publishing a mobile application compared to Apple. So, now that you have decided to create an Android app, you might be worried about writing code.

Bring Professionals on Board

You can easily find an app development company that can help meet your app development needs. However, be sure about selecting a company that is highly recognized in the industry for providing versatile services in terms of developing an app. Having years of experience in the field and continuously working on varied mobile application projects, help the Android application development company deploy results-driven solution that gives you a competitive edge over the competition.

Use a Tool to Build Your App

Another excellent way to come up with a mobile app is to make use of a tool for building the app. Fortunately, there are several tools online that gives users and developers alike, the ability to develop mobile applications in no time and without having to write lengthy code. Two excellent tools you should consider for building your app are:

• App Press: This is a web based app creator that helps build Android, iPhone and iPad applications. The best thing about this tool is that does not require you dirty your hands with coding. Moreover, it can be used by designers as well for creating apps with good looking visual assets with its Photoshop-like UI – that helps assemble the screens using layers. Another great aspect about the tool is that it supports Amazon cloud-based service, and thus allows sharing app data without much hassle.

• Appy Pie: This is yet another great tool for building an app, however, you are required to sign up for an Appy Pie account to use this tool. It helps in creating highly innovative app in a simple to follow a three step process that initiates with choosing a suitable app category, building the app and publishing it. Appy Pie can be used to build apps for different categories, including Business, Restaurant, Real Estate, etc. You can use this tool for building Android, Windows and iOS apps.

Conclusion

Are you looking for a code-free way to build an Android app? Well, then the above mentioned points will certainly help you accomplish your needs in the best and most efficient manner possible.