There's no doubt on the long standing benefits of optimizing your business for the mobile devices. You can effectively hone the outreach of your products and services via a perfectly designed mobile website or a mobile application.
Reaching out to a targeted group of audience instantly has always been the prime concern of every iOS or Android apps development company. Mobile devices have made this feasible for both, startups as well as renowned organizations. If you've found this explanation convincing enough and wish to optimize your business for mobile technology, then it is a necessary to know the key points of difference between mobile applications and mobile websites. This article will familiarize you with the same.
What's a Mobile Application?
Mobile application is basically an app that is downloaded from an app store such as Google's Play Store or the Apple App Store. This app can further be installed in a smartphone or tablet for accessing the content.
What's a Mobile Website?
A mobile website is the one which is exclusively designed for devices with smaller screens and touch-screen capabilities such as smartphones, smart tablets etc. You just need to type in the site's URL in your device's browser(Safari on iOS and Chrome on Android) and you'll be automatically redirected to the mobile version of the website.
Pros of using a Mobile Website for business promotion
The primary advantage of using a mobile business website is that it can have all the elements that are typically being incorporated into the regular version of a corporate website. Whether its the look, the feel, images, content style etc; a mobile website includes all the elements in the correct ratio, making the website load perfectly on all types of hand-held devices. Yet another benefit of a mobile website is that it can be accessed anytime, anywhere. All you need is a smartphone or a smart tablet with a fast internet connection and you can conveniently get a broader overview of the products and services that are being delivered by the website owner.
Pros of using a mobile app for business promotion
With a mobile business app, you can easily attain a niche corner on your customer's device. If you are keen on impressing iPhone or Android users then you can hire skilled iOS or Android app developers from India or any other country to build reliable mobile app solutions. One of the best things about business promotion via a mobile app is that despite being closed or inactive, your app can still continue to work in the background, offering geo-targeted push notifications which can keep the customer updated about everything new that is being introduced by you. Additionally, a mobile app allows your customers to avail a large number of loyalty programs and get indulged in easy mobile payments via simple-to-use payment options. All it takes is a single tap to access a mobile app, a lot more hassle-free as compared to opening a mobile website by typing in the URL.
So, now that you know the differences between a mobile website and a mobile app, I'm sure it'd have become clear as to which approach would allow you to reach maximum number of genuine and targeted customers.