Wednesday, 8 April 2015

Steer Clear These Mistakes While Building a Mobile App

Mobile application development is gaining momentum with each passing day and it shows no clear signs of being supplanted. The growth of mobile applications has allowed businesses to establish a relevant connection with their customers. App development has become an integral part of their marketing strategy as it provides them with more creative ways to adapt to the changing customer demands.

However, as technology continues to take strides towards new concepts and development principles rapidly, there's more room for developers to make mistakes during the process. These slip-ups can waste all the efforts and time invested by iPhone or Android app development companies or individual developers. If you are a beginner who is planning to developing your first application, make sure you avoid these common destructive errors, so that nothing can hold you back.

1. Adding Unnecessary Features

Developers in their rush to “go mobile” try to include too many features and think they are doing a great service for their users. Adding unnecessary features can only complicate your users rather than impressing them. It's always necessary that you design an app that makes your users' life easier. A mobile application should be simple, innovation, and engaging. It should provide them with the broadest range of options, but in a friendly and purposeful manner. An application loses its relevance if it has too many features.

2. Building an App in the Absence of a Proper Marketing Strategy

Building application and launching it to the app store isn't enough. Developing a successful mobile application calls for an appropriate marketing strategy that acts as a base for promoting it. While developing a strategy, make sure you analyze the key players in the category, the name of your app, and audience you are targeting. Also, treat the app description as a marketing channel to convey it in an engaging manner. Tell your audience what your app has to offer, what is it all about, and what purpose does it serve. This can be a great strategy to attract a large pool of users instantly.

3. Targeting Multiple Platforms in the First Attempt

Developers should avoid developing apps for multiple platforms in the first go. They should first invest their time focusing on a single platform and then switch to another. In case any deviation occurs, it can be on the same platform right off the bat.

4. Poor UI/UX Decisions

Your application design should be beautiful, responsive, and intuitive enough to provide a pleasurable experience to its users. While using an app, users expect certain actions or responses when clicking on a button or sliding their fingers across the screen. So, in order to develop such kind of apps, you must consider the importance of UX and UI design. It's a critical factor entrepreneurs needs to take into account whenever they proceed to hire Android app developer or iOS developer. An application developer must understand the user behavior and take design decisions accordingly. Your design should be focused on providing a seamless user experience to improve conversion performance. Try to understand the likes and dislikes of your users. Read their reviews to learn about their pains point to come up with a successful design.

5. Avoiding Flexibility

It is important to develop a mobile application which has some scope for future upgrades. Upgrading is a continuous process; and it is only possible if your app is flexible enough to include it.

To Conclude

Avoiding the above mentioned pitfalls will help you designing applications that promise to make your customer's life easier. Ignoring them you can embrace mobility and learn more efficient way of developing applications.
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