The increasing adoption of Smartphone has, and continues to change how users browse the Internet. In fact, a recent report by Smart Insights stated that mobile devices has already exceeded desktop usage. This means that if you cannot address the needs of mobile users, you might lose a lot of potential customers.
But, having a mobile site alone won't help you in driving traffic. Wondering why? This is because around 61 percent of digital media time is spent on apps by mobile users. Since the majority of mobile users prefers using an app, leveraging mobile application development services can help you come up with a winning app model – that can help in encouraging users to use your product.
Moreover, with the boom in the e-commerce market, an app also proves a faster alternative than website in offering a personalized shopping experience to users. And thus, an app can help boost your sales better than a website. If you are still not convinced as to why you should consider investing in mobile application development, take a look at the key points below:
1. Mobile Apps Deliver Better UX Than Websites
Based on a recent online survey, it was found that nearly 8 out of 10 people today make use of a Smartphone. This clearly suggests that expanding your business in the mobile ecosystem has become a lot more important than ever before. However, to address mobile users need to have a responsive website alone won't help you accomplish your goals. You also need an app to expand your business reach to a larger audience base. This is because mobile apps help provide a better UX (user experience) compared to websites.
2. Help Get Maximum Attention With Social Media Platforms
Needless to say that most of the people use social media networks such as Facebook or any other popular network. In fact, a lot of them are obsessed with such networks. Using an app, you can integrate your choice of social media channels to attract maximum attention of your users. For instance, you can enable your users to share their views and add comments regarding your products and services via social networks.
3. Attracts Larger and New Generation Users
Today, people of all ages, especially the new generation of users are using mobile devices more than desktop computers. And so, following the traditional approach to reach to your target audience won't work all the time. Simply put, merely depending on just a responsive site is not enough to cater to your users' needs. And, with mobile applications becoming the most widely used and crucial elements of the mobile industry, having one will definitely help you generate leads and increase your sales.
4. Helps Expand Your Brand Identity
In order to survive in today's ever-increasing competition in the online marketplace, you need to establish a strong brand identity. In case, you fail to generate leads with your service, you can still create a distinctive presence in the market with the help of a great app. For instance, having an app that notifies your users about latest deals will not only help in keeping your users engaged but will heighten their interest in your product.
5. Provide Better Customer Satisfaction
Irrespective of the industry your business belongs to, achieving customer satisfaction should always be your top priority. Remember, the more the users will be satisfied with your offerings, the more sales it will drive for your business. Mobile apps help give a medium to interact with your target audience and also fetch their valuable feedback. Getting feedback from your users would not only help in removing the bugs, but also instill a sense of loyalty among users, which eventually turn them into your long-term customers.
Observing the continuing boom in the mobile industry, investing in app development will certainly prove a productive deal for you. Many companies are already utilizing, and continues to adopt technologies to come up with great mobile apps. So, if you want to stay ahead of the competition, it is important for you to have a mobile application that best serve the needs of your industry.